Friday, 9 September 2011

Converse/Footlocker 'Threads' ad campaign

I’ve had a bit of an exciting secret squirrel knitting project on the go recently which has finally launched.

Several yarn artists were asked to come up with yarn bombing concepts for various for a viral ad for Converse & Footlocker, to launch Converse's new Padded Cuff shoe.  

I was commissioned to produce various cuffs and cosies for street furniture – lamp posts, trees, benches, fencing, scaffold poles etc. 

You can see the ad here:  


I was also involved in making some pieces for the in-store activation in flagship stores in London, Berlin and Milan, including cuffs for the door alarms, cosies for shop window plinths to put the shoes on, a massive advertising pillar in Berlin and cosies for bikes to go outside the store.  Pics below of the Berlin store which launched yesterday - really pleased with the way everything turned out.


Amy said...

AWESOME! This is so cool Jem! Well done!:)xx

Katie K said...

This is really cool, wish I could knit like that! I know we have never met, but I feel like I know you through Lisa :) x

jemmag said...

Thanks ladies, much appreciated! :)

mark said...

Dear Jemma, branded environments and knitting combined - its your perfect combination. Awesome stuff! Well done. Mx

Joanne T said...

Hi babe,

This is so cool, so nice to see what you have being part of a brand's branding exercise!

You must be beaming with pride and joy!

So so so proud and happy for you!

jo xx